°µÍøTV

°µÍøTV Small Business Index®

°µÍøTV Small Business Index Monthly Summary October 2025

Retail strength balances softer discretionary sales

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The °µÍøTV Small Business Index held steady in October at 148.

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Highlights:

  • Overall sales grew +1.5% YoY but MoM growth was slower at +0.1%
  • Retail sales grew +0.7% YoY and grew +0.6% MoMÌý
  • Discretionary spending stalls, Essentials deliver most of the growth

Note: The °µÍøTV Small Business Index refreshes with updated data on the 2nd of each month.

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Disclaimer:ÌýSmall businesses are identified per the Small Business Administration definitions and extrapolated to reflect totalÌýU.S. sales and distribution. This report does not represent °µÍøTV financial performance.