°µÍøTV

Recognizing the need to better serve the growing number of digitally engaged consumers, SunTrust Bank became an early adopter of Turnkey Service for Zelle. In addition, SunTrust and °µÍøTV collaborated on a multifaceted marketing campaign to help drive adoption and ensure a successful launch. The bank's experience is a powerful example of how financial institutions can attract and engage consumers by offering innovative digital experiences.